WEBINAR: Attribution in High Growth Mode

Thursday, December 12, 2019 12:00pm to 1:00pm

WEBINAR at DC Marketing Tech Talks Channel ( https://www.brighttalk.com/channel/17686, Washington, DC 20001) Free Event!
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WEBINAR held at www.brighttalk.com/webcast/17686/380987 Grab your lunch and join us for our 2nd DC Marketing Tech Talk webinar on one of today's most important marketing issues....attribution. At BetterCloud - www.bettercloud.com/- the team is scaling fast and literally building the ship as they head out to sea. How do you prove value? How do you justify additional headcount and budget so you can continue to scale? It's all about attribution and showing marketing's influence on pipeline and revenue. Join us for a deep dive on:-Source or influence: Why both matter to crushing growth-The attribution model: Case study on a stack that runs on Bizible-KPIs: The dashboard every team needs SPEAKER BIOS Robin Izsak-Tseng, Director of Growth at BetterCloud As Director of Growth Marketing for BetterCloud, Robin is focused on driving engagement and building community with prospects and customers. A down-to-earth leader with success in a range of B2B organizations, Robin thrives in teams focused on demand gen, digital strategy, ABM, content marketing, sales & marketing alignment, and category building. Follow Robin at www.linkedin.com/in/robinizsak/ Derek Ries, Principal, Marketing Operations and Strategy at BetterCloud As Principal of Marketing Operations and Strategy at BetterCloud, Derek Ries focuses on building and operating the rapidly expanding marketing technology stack and productively applying marketing metrics that grow the business. Derek stays laser focused on business goals, and strives to build steady processes and programs. He is experienced in a broad range of martech tools including Marketo, Bizible, Salesforce, Engagio, Terminus, Demandbase, Sendoso, Bizible, BigQuery, Oracle BI, Segment, and Intercom. Follow Derek at www.linkedin.com/in/derek-ries/ OUR SPONSOR BrightTALK brings professionals and businesses together to learn and grow. Over 8 million professionals engage with 100,000 free talks and 1,000 online summits to discover new technologies, learn from trusted experts and grow their careers. Thousands of businesses acquire and inspire their ideal audience with BrightTALK's AI-powered content and demand marketing platform. Learn more at www.brighttalk.com/

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