AI in Marketing

Tuesday, November 5, 2019 5:30pm to 8:00pm

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You hear a lot about how artificial intelligence (AI) is reshaping and evolving marketing. Truth is, while artificial intelligence and machine learning are certain to be transformational, we’re still in the early innings. Use cases have emerged, solutions are gaining market traction, and benefits are being proven. In this meetup, we take a practical look at what a marketer needs to know about AI in marketing and what to expect in coming years. Join us for our special BrightTALK Local partnership event, to learn from local marketing and data science rockstars. AGENDA 5:30 pm: Networking6:30 pm: Panel Discussion moderated by Katie Lewis of BrightTALK featuring:-John Cassil, Senior Data Scientist – Data Products at CARFAX,-Daniel Scantlebury, Director Data Science at Resonate-Sara Davis, Marketing Director at Afiniti 7:30 pm: Q & A, wrap up, and networking PANELIST BIOS Sara Davis is the Marketing Director at Afiniti, an applied artificial intelligence company that transforms the quality of interpersonal interactions for businesses. Sara is responsible for global brand development, content strategy, media and analyst relations, and product marketing. She has over seven years of experience in marketing across industries including technology, higher education, nonprofits, public relations, and consumer brands. Sara holds a Bachelor of Science degree in Psychology from Davidson College. Learn more at Katie Lewis is the VP of US Sales for BrightTALK, a content and demand platform that helps b2b marketers inspire and acquire prospects and customers. Katie has advised thousands of marketers across various segments and industries for the past 7 years at BrightTALK. Learn more at: As a Data Scientist at CARFAX, John Paul Cassil is constantly creating solutions to drive smarter business decisions. He has supported a wide range of customers in many CARFAX departments including Product Development, Marketing, and Business Development, and he is an enthusiast for unlocking the power of data in practical ways. John Paul recently cofounded Shuffle Analytics, a data science firm that provides both data analytics solutions as well as evidence-based data science training programs for employees at all technical levels. He is an alumnus of Clemson University and lives in Reston with his wife, Susanne, and their two Corgis, Maple and Goji. OUR SPONSOR BrightTALK brings professionals and businesses together to learn and grow. Over 8 million professionals engage with 100,000 free talks and 1,000 online summits to discover new technologies, learn from trusted experts and grow their careers. Thousands of businesses acquire and inspire their ideal audience with BrightTALK's AI-powered content and demand marketing platform. Learn more at OUR HOST Industrious is a premium flexible workspace provider that blends invigorating design with thoughtful amenities and hospitality. They support their members' growth and make them proud and excited to come to work! Learn more at or drop by and see for yourself. GETTING TO VENUE Industrious Ballston is located at 4201 Wilson Blvd on Floor 3. When entering the building, go to Floor 2, and the security guard will help you access Industrious on Floor 3. Besides street parking, there is parking at the public Ballston garage for $1 for up to 3 hours, and at the venue garage (entrance on N Stuart Street and is paid hourly). Please park on Floors P3 or P4 and take the elevator to Floor 2. If taking the metro, Industrious Ballston is one block from Ballston-MU Station. Enter the building entrance next to the Dunkin Donuts at the corner of 9th Street and N Stuart Street and go to Floor 2. Disclaimer: As usual, we take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.

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